About Me

Partner Marketing & Field Marketing Leader specializing in scalable co-marketing programs, partner enablement, and data-driven campaigns for B2B tech and AI companies. I build partner ecosystems that drive measurable revenue growth.

🔗 Connect on LinkedIn

📧 Email: kare.robles1@gmail.com

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Over the past decade, I've built scalable partner marketing programs and led field marketing initiatives for major tech events including Adobe Summit (50+ technology partners, $500K revenue), CES (180K attendees), and ASD Market Week (20% partner growth YoY). I specialize in creating partner enablement materials, co-marketing campaigns, and tiered partnership frameworks that help ISVs and Systems Integrators succeed. As a second-generation Latina, curiosity and adaptability have taken me across industries and across the country, shaping some of the most rewarding creative challenges of my career. I thrive where structure meets storytelling and where data, systems, and creativity converge to deliver clear ROI and unforgettable experiences.

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CORE EXPERTISE:

- Partner Marketing & Enablement Building scalable partner ecosystems from concept to $1M+ revenue

- Co-Marketing Programs & Channel Marketing Creating repeatable campaigns and tiered partnership frameworks

- Sales Enablement & Training Materials Developing playbooks and self-service resources for partners

- Field Marketing & Events Managing large-scale B2B tech conferences and brand activations

- Marketing Automation & Systems 10 years Salesforce CRM, HubSpot, Marketo, campaign analytics

 

FEATURED PARTNER PROGRAMS:

🎯 WWDMagic Alternative (Informa) Built partner ecosystem from 5 to 30+ brand partners, generating $500K in new revenue

🎯 Adobe Summit Partner Program (Freeman) Created enablement materials for 50+ technology partners, generating $500K+ revenue

🎯 ASD Market Week Partner Growth (Emerald) Developed GTM strategy increasing partner participation 20% YoY

 

CERTIFICATIONS:

🎓 AI Fundamentals for Non-Data Scientists - Wharton Online (2025)

🎓Cybersecurity for Sales - LinkedIn Learning (2025)

🎓 HubSpot & Marketo Certifications (In Progress) While exploring my next full-time opportunity in partner marketing or field  marketing, I've been consulting on event strategy through (f)events, keeping my skills sharp and staying connected to the industry  I love.

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Tools & Platforms: Salesforce CRM (10 years) • HubSpot • Marketo • Google Apps Script • Chili Piper • Airtable • Smartsheet • Marketing Automation • Partner Management Systems • Campaign Analytics

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Thank you for visiting. If you'd like to connect or collaborate, I'd love to hear from you.

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Gracias y Aprovecha el Día.

Thank You and Seize the Day.

-Karen (Kai) Robles